There are many valid reasons why formula would be a choice, not just something used out of necessity. Both breastfeeding and formula feeding come with financial, logistical, and health factors to weigh. A certified lactation consultant can help you navigate this personal decision. From a medical standpoint, the American Academy of Pediatrics (AAP), the American Medical Association (AMA), and the World Health Organization (WHO) recommend breastfeeding for at least the first 6-12 months if possible. Breast milk provides superior protection for your baby against infections, chronic conditions, and even allergies.